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Speed-to-lead calculator

What does a slow reply actually cost?

Three inputs, thirty seconds. A 2 minute reply turns about 62% of leads into customers. The 42 minute industry average turns about 28%.

Your numbers

60

Calls, texts, forms and ad leads

$1,400

Your typical ticket

How fast do you usually reply?

Your numbers, modeled

Jobs you book now 12/mo
At a 2 minute reply 37/mo
Jobs walking away 25/mo

Left on the table every year

$420,000

That's the gap between your reply speed and a 2 minute reply, before any follow-up or revived cold leads.

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Model: lead to customer conversion of 62% at a ~2 minute response against 55% / 28% / 20% / 13% by reply-speed bracket, from ServiceTitan 2025 Home Services benchmarks, MIT/HBR lead-response research, and Hatch after-hours data. Illustrative, not a guarantee. Your close rate, market and territory will vary.

What wins them back

Speed is the first part. This is the rest.

A reply in seconds, day or night

Every lead gets an answer while they still have their phone in their hand, at 2 PM or 2 AM.

Booked next to your other jobs

The job goes on your calendar beside the ones already there, so the day stays tight.

Invoiced and paid without chasing

The invoice goes out on its own and the deposit lands before you have opened your laptop.

Be the first one to call. Every time.

2 weeks free. 5 spots.

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